Abnormal Builds was created as the next step in a career built inside real projects, not theory.

After working across retail, tenant improvements, high-rise, and multifamily development, I’ve seen how the system works, where it breaks, and what it takes to actually deliver.

This company is built for projects and people that don’t fit neatly into a standard box. The ones with a little more edge, a little more personality, and a clear point of view.

We’re building for the weirdos, the makers, and the people who want something better than “normal.”

Because doing things differently isn’t a risk.
It’s the whole point.

This is Abnormal Builds.
Still small. Already loud.
And just getting started.

the foundation

Every story has a foundation. This is where mine was poured. Each phase pushed me harder, taught me more, and sharpened the edge I bring today.

Retail Development (2001–2009)
Rolling out Hustler retail stores nationwide. Bold. Fast. Unapologetic.
Lesson: deliver under pressure and lead diverse teams.

Education (2009–2015)
Sharpening the tools.
BA, Urban Studies & Planning – UC San Diego
Master of Construction Management – NewSchool

Tenant Improvements (2010–2017)
Scrappy, creative projects that taught resourcefulness over resources. Lesson: small spaces and tight budgets teach precision and creativity in equal measure

High-Rise Development (2017–2022)
From 222 units of market-rate housing to 407 units of supportive housing delivered mid-pandemic.
Lesson: scale, resilience, leadership.

Midrise Multifamily (2022–Present)
Now leading 8-story projects across Uptown San Diego, each with its own voice.
Lesson: great buildings don’t just fill a site, they define a neighborhood.

What It Adds Up To

My path has spanned owner’s rep, builder, and developer, giving me a complete view of how projects take shape, and how to push them further.

That foundation became Abnormal Builds: a future-facing, design-driven developer and general contractor built for what comes next in San Diego.

We’re here to make the city we live in more interesting, one project at a time.